First story to appear in 'Scoop' comic was 'Stark - Footballer of the Future'. Jon Stark was a 'Match Winner for Hire'. With a match fee of £1000, £250 per goal, no win - no fee, Jon Stark was a pure mercenary who was disliked by the mangers who employed him but loved by the fans. 'Stark - Footballer of the Future' was in some ways a prediction of the way football and finance would eventually become intertwined. Football coaches such as Jose Mourinho and players like Ronaldhino and David Beckham have become more than mere coaches or players but have become global mega brands worth millions.